Search Engine Optimization

Consumers are constantly changing the way they search for local businesses. 2007 was the first year that US consumers turned to major search engines such as Google, Yahoo, and MSN’s Live Search to find local businesses more than they used the Yellow Pages.

2008 and beyond will prove that this trend is growing exponentially.

Search engine optimization is the precise creation of website design, code, and content in such a manner that enables it to be ranked higher in the three major search engines that are used by nearly every person that surfs online around the globe

But there is so much more involved. Links from other websites to your site gives it credibility. The way that content is structured on your page tells the search engines how relevant your site pages are to its overall theme. And off-site, online promotion of your site and its content gives your website authority.

Warning! Many website designers don’t know search engine optimization.

There are many, many great website designers that can build great looking websites and applications that are functional as well as beautiful. Unfortunately, the vast majority of them aren’t able to adequately structure and promote their clients’ websites so they will rank high in search engine results for desired keywords.

Warning! Many search engine optimization “experts” use counterproductive and often “shady” tactics.

Even worse than a designer that doesn’t know SEO is a so-called SEO “expert” that uses tactics that may give their client websites a temporary boost in the search engine rankings, but may get them banned from the search engine results in the long run.

These types of firms are popping up all over with promises of guaranteed rankings. The truth is, no one can ever promise a particular rank in any of the search engines, as search engine algorithm shifts happen fairly often and without notice. A search engine optimization firm that promises #1, #2, etc. rankings in any search engine is one that should be avoided.

Expert Search Engine Optimization Consulting Services

We have been involved with search engine marketing and search engine optimization since before the term “search engine optimization” was coined. Through extensive testing of thousands of methods on our own test websites, we have developed and perfected a winning formula of website optimization that not only gets extremely favorable results in the major search engines, but is also favored by the search engines. In short, our search engine optimization efforts are representative of a marathon, not a race. Anyone can rank high for a short time; our clients’ websites rank high for the long term.